Every DITA frame is a unique character with its own story, its own personified traits. DITA sunglasses capture a singular moment of inspiration that will endure the test of time. Each frame aligns with a visionary archetype; one we might find inside of us if we bravely pursue it. Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology.